Why Scarcity Increases Value, Spikes Attraction, and Increases Woman's Respect

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One of the least understood and unappreciated aspects of seduction is the concept of value. Between a man that’s available and a man that’s less available, who do you think is more attractive to women?

In a study published in the Journal of Personality and Social Psychology researchers examined how people would react to two identical sets of cookies placed in separate glass jars.

One jar contained ten cookies, and the other jar contained two cookies. The researchers then attempted to find out which jar of cookies would be perceived as more valuable (even though the cookies and jars were both identical). The results of the study found that the jar with two cookies was rated more valuable than the jar with ten cookies. It’s a strange quirk of human nature that less available people and objects are perceived to be more desirable and valuable.

When gold is as common as dirt, it has no value. Water is arguably the most important element on earth. It sustains life and keeps us alive. As humans, we can only survive for approximately three to four days without water. Despite water’s obvious value, however, water is still considered a low-value commodity because its supply is abundant. Yet, gold an element that does nothing to support life is considered more valuable than water because its supply is limited.

This brings us to an interesting point, out of all the human emotions, human beings are most uncomfortable dealing with feelings of loss, regret, and missed opportunity. Losing out on a scarce resource has the potential to trigger a cocktail of negative emotions, and, as research into loss aversion shows people are much more likely to want to avoid loss than they are to seek gains.

In other words, the pain of losing fifty dollars far outweighs the joy of winning fifty dollars. Once you have a firm understanding of these concepts, you can start to use scarcity and loss aversion to your advantage, exploiting a woman’s natural instinct to mate and pair with high-value men.

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Chris Canwell
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