The Strange Attraction of Tesla Cybertruck and How Elon Musk Did It

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Some people say Tesla's Cybertruck electric pickup truck doesn't look beautiful. Others say the design of the Cybertruck grew on them. But no one can be indifferent of the look of the Cybertruck. It attracts attention. How Tesla CEO Elon Musk, who personally invested in Cybertruck and his design team made the Cybertruck so attractive?

Evannex Reports.

Significant time has passed since the official unveiling of the Tesla Cybertruck. Questions have surfaced in the auto industry about Tesla's (ahem) unusual design aesthetic surrounding Cybertruck. With time, the look has strangely grown on even its toughest critics. Let's not mince words though. It's still sorta ugly, but that doesn’t seem to matter.

Okay, saying it's ugly is a bit harsh. We love this beast enough to have placed a pre-order. We just can't (sufficiently) explain the attraction.
Many observers seem to share the same sentiment. Sure, the Cybertruck doesn’t have the same conventional beauty as something like a Ferrari 250 GTO or Toyota 2000GT. But, Tesla's design is bizarrely magnetic enough that it still draws you in. Regardless, the Cybertruck has won the hearts of so many — including, I admit, me.

Was it a good business decision though? Elon Musk acknowledged he was personally invested in the project. He warned people, ahead of time, that the design would be 'out there' — something out of a sci-fi movie like Blade Runner. Still, many wonder if the radical design was the best route to take if Tesla wants to make the Cybertruck a winner. Only time will tell.

Offering my personal opinion on the matter, I feel like Tesla has won over the hearts of many more non-truck people (myself included) with this repelling-yet-intriguing design language. And while there looks to be a nice crop of electric trucks coming soon, I remain doubtful that many diehard truck guys will be tripping over themselves to buy an electric truck anytime soon. Who knows?


This is Armen Hareyan from Torque News. Please, visit us at for daily car sector news and follow us on Twitter at for daily automotive sector tweets. And if you would like to support our channel, I would really appreciate buying us animated applause once a month by clicking on the applaud button, which is next to the Like button, if you are watching this video on a desktop. You can go to for our daily Tesla news coverage.

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